Privacy Policy

(last updated: 4th February 2024)

§1 Introduction

Capella Edina is committed to protecting your personal information. We want to maintain the trust and confidence of every one of our audience members and supporters, as well as each visitor who uses our website.

Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure.

The information you share with us means you will receive a more personalised and rewarding experience e.g. information about performances, recordings or events that may interest you.

§2 Who we are

Capella Edina is a charity registered in England and Wales (no. 1206478). Capella Edina is the data controller of your personal information.

Our contact details are:

Capella Edina
11 Hazelmoor
NE31 1DH
Tyne & Wear
United Kingdom


If you have questions regarding your information or its use, please contact our Data Protection Officer by email:

§3 How we collect your personal information

We collect your information when you decide to interact with us, for example where you sign up to receive our newsletter. We also look at how our audience use our website, so that we can offer the best possible experience when you are trying to find further information about us.

We collect information in a number of ways which are listed below:

 When you register for our newsletter via our website.

 When contact us using the contact form on our website.

 When you browse our website.

§4 The types of information we collect

The type of information we collect depends on where and when it is gathered.

Directly from you

When you register for our newsletter via our website or contact us directly, we need to collect information from you in order to provide the service you are requesting. We may collect:

– Title and name

– Email address and phone number

– Other contact details

When visiting our website, we may collect the following information

Automatically populated IP address: a public IP address is a unique number which allows a computer, group of computers or other internet connected device to browse the internet. The log file records the time and date of your visit, the pages that were requested, the referring website (if provided), and your internet browser version. This information is collected to help diagnose and manage the website, to audit the geographical make-up of users, and to establish how they have arrived at the website.

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Site and to provide and improve our products and services. Our Cookie Policy can be found below.

Data Hygiene

From time to time we may screen our database against recognised data hygiene files such as National Change of Address file and cleanse our file or correct inaccurate data. We may also update inaccurate data if the information is available.

Information available publicly

We may include information found in places such as Companies House and information that has been published in articles and newspapers.

§5 Why we collect your personal information and how we use it

The information we hold on you will be used in a number of ways: to provide a service you have requested, to offer you a personalised experience and understand our customer’s needs better, or to inform you of events or updates you’ve asked for.

Specifically, we use your information we collect in the following ways:

 Where we have your consent or a legitimate interest.

 To send you updates via email about what’s on, offers and news or about supporting us, or to email you about a specific topic you have requested to hear more about.

 Where we have justifiable reason (including legal obligation and legitimate interest).

 To learn about your interests and preferences so that we can contact you with information that is relevant to you.

 To help us create marketing communications that are more relevant to you.

 For classifying our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better and ensure we’re sending relevant messages to each group.

 To measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.

 To undertake research: we may contact you to ask you to participate in research either via an online or telephone survey or in person. You are under no obligation to participate in research and, should you provide any further information, Capella Edina will inform you how any further information will be used.

 To analyse and continually improve the services we offer including our artistic output, our website and our other products.

 To keep our database accurate and relevant, for example, using National Change of Address.

 To detect and reduce fraud and credit risk.

Where we want to better understand people’s engagement with Capella Edina and their potential interest in supporting us further:

Before contacting some individuals, we may seek additional information including Capella Edina booking history and connections, business network information and publicly available information relating to residential location, wealth and assets, family, career, donations to other organisations (including political parties where they are made public by the individual) and hobbies and interests to create a profile of their interests and preferences. This helps us understand the background of the people who may choose to support us and helps us to make requests for gifts to those who may be able and willing to give. We may also use publicly sourced images to help identify individuals who attend our special events.

We use a number of different sources to aid us in our fundraising activities, including newspaper websites and archives, housing market websites and the electoral roll as well as official websites of companies, charities and other arts organisations. In addition to general use of the internet we also make use of company, director and shareholder information from publicly available, officially registered information providers.


We also may, from time to time, use Facebook Advertising, Facebook Pixel Re-Marketing, and communications. We do this to understand and deliver advertising, and make adverts more relevant to you. Cookies enable us to learn whether someone who saw an advert by Capella Edina on Facebook and later visited our website. The ultimate control of the dissemination of information gathered through Facebook Advertising, Facebook Pixel Re-Marketing, and communications resides entirely with Facebook. You can opt-out of Facebook’s use of cookies and Facebook Pixel Re-Marketing by controlling the settings on your Facebook Account

§6 How we handle your information and other organisations

Capella Edina will not share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent.

Some of our service providers may have access to your data in order to perform services on our behalf – for example, email processing. We make sure anyone who provides a service for Capella Edina meets our standards for data security. They will not use your data for anything other than the clearly defined purpose relating to the service that they are providing.

We may share your details with:

Service providers who work on behalf of Capella Edina for the performance of any contract we enter into with them or you, for example website hosting or email delivery service. Our service providers are:

Website Hosting: Siteground Hosting
Email Delivery: Mailchimp

Other organisations where we are required to do so (for example, if required to do so by the ‘know your donor’ principles under charity law or a court order), or when requested by the police or a regulatory or government authority investigating illegal activities.

Capella Edina is not responsible for the privacy notices and practices of other websites even if accessed using links from and recommends that you check the policy of each website you visit and contact its owner or Data Protection Officer if you have any concerns or questions.

Despite all our precautions, no data transmission over the internet is 100% secure. So, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk

§7 How we protect your data

We are committed to protecting the personal information you entrust to us. We adopt robust and appropriate technologies and policies, so the information we have about you is protected from unauthorised access and improper use.

Everyone who works for or with Capella Edina has a responsibility to ensure data is collected, stored and handled appropriately and in accordance with both this policy and any applicable laws relating thereto.

The length of time we keep data for will vary according to the purpose, for example if purchasing a ticket only, we will typically keep your data for up to ten years from the date of your last transaction, whereas if you have pledged a legacy to Capella Edina, we will hold your details until notified by your executors. For further information about how long we will keep your information, please contact us using the contact details outlined in this notice.

If you ask us to stop sending direct marketing communications to you, we will keep the minimum amount of information (e.g. name, address or email address) to ensure we adhere with such requests.

Storing data outside the European Economic Area (EEA)

As part of the services offered to you through our website, the personal information you provide may be transferred to countries outside the European Economic Area (EEA) – for example, by being stored on a server outside the EEA. We use the following systems:

Mailchimp is the email marketing software we use and their servers are located in the USA. Mailchimp have certified their agreements with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. More information can be found on the Mailchimp website.

More details on this certification can be found at

§8 Your choices

We want to make sure you feel in control of any personal data and information that we hold about you. You should find it easy to access and amend the personal information that we hold on you, or request that we stop contacting you. You can do this by emailing or writing using our contact details below.

Every email we send to you will include details on how to change your communications preferences or unsubscribe from future communications.

You can request full details of personal information we hold about you under the Data Protection Act 1998, or after 25 May 2018, The General Data Protection Regulation, by contacting our Data Protection Officer. Within 30 days, you are entitled to:

 Ask what information the charity holds about you and why.

 Ask how to gain access to it.

 Be informed how to keep it up to date.

 Be informed how the charity is meeting its data protection obligations.

At any time, you have the right to ask Capella Edina to amend or stop how it uses your personal information including for marketing and fundraising purposes. You can do this by emailing or writing to us using our contact details below.

If you would like us to remove the personal information we hold about you, please contact us using the below contact details.

By email:
By post: Capella Edina, 11 Hazelmoor, Hebburn NE31 1DH, Tyne & Wear, United Kingdom

You have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office –

§9 Cookie Policy

How we use Cookies on our website
We use Cookies across our website to improve performance and enhance user experience. This policy explains how we do that.

What are Cookies?
Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The Cookie will help the website, or another website, to recognise your device the next time you visit.

There are many functions that Cookies serve. E.g. they help us to remember your username and preferences, analyse how well our website is performing, or allow us to recommend content we believe will be most relevant to you.

Certain Cookies contain personal information – for example, if you click to “remember me” when logging in, a Cookie will store your username. Most Cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our websites, or a user’s general location.

What sort of Cookies do we use?
We use cookies for different functions:

1. Essential Cookies

Some Cookies are essential for the operation of our website. For example, some Cookies allow us to identify registered users and ensure they can access the secure pages. If a registered user opts to disable these Cookies, the user will not be able to access these pages.

2. Performance Cookies

We use other Cookies to analyse how our visitors use our websites and to monitor website performance. E.g. we use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

3. Functionality Cookies

We use functionality cookies to allow us to remember your preferences. E.g. currency or language preference or what you have in your basket or wish list, where available. Also if you want to comment on our blog.

Does anyone else use Cookies on our website?

Can a website user block Cookies?
When using our website you are agreeing to the usage of Cookies to enhance your experience.

More Information
More detail on how websites use cookies is available at

§10 Updates and Changes to this Privacy Policy and further information

This notice may be updated to take into account changes at Capella Edina or for example to reflect changes to regulation or legislation.

Updates to this policy will be posted on this page – please check back from time to time. We may also inform you of any changes where we hold an appropriate email address for you.

Further information on GDPR, data protection regulations and laws can be found here:

Data Protection:
Fundraising regulator:

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